The brief from the client was to raise the profile of the AFI
Awards on a national and international level, to brand it as a major newsworthy event and position the AFI Awards as Australia’s principal film and television awards.
The company was instructed to ensure all major Australian cities were treated as priority markets and major editorial was received nationally.
Kerry O’Brien Publicity took the AFI Awards publicity to a new level and generated a national and international print and electronic campaign valued in excess of $20 million. Front page news was achieved in every daily newspaper in Australia and the AFI Awards was one of the top news stories on radio, television and online during each phase of the campaign.